A performance marketing agency focused on cheaper, scalable conversions
performance marketing agency
We help scaling businesses reduce customer acquisition costs through Google Ads and Meta Ads, using tracking-first optimization, intent-based account structures, and profit-driven decision making.
We don’t chase clicks or vanity metrics. We build paid media systems designed for efficient growth and long-term profitability.
How we think about paid advertising
Paid media doesn’t fail because of insufficient budget.
It fails because of broken structure, poor tracking, and misaligned intent.
Scaling a flawed account only increases waste.
That’s why we fix fundamentals first: tracking integrity, intent separation, and account structure.
Our principles are non-negotiable
Profit before spend
We optimize for customer acquisition cost and conversion quality — not for traffic volume, reach, or platform metrics.
Intent dictates structure
Brand and non-brand campaigns are strictly separated. High-intent demand is isolated from exploratory traffic to maintain control and efficiency.
Fix before scale
We only scale accounts after waste, overlap, and structural inefficiencies are removed.
No data, no optimization
Without reliable conversion tracking, optimization decisions are assumptions — not strategy.
what we do best
Performance-Driven Advertising Focused on Lower CPA
We build structured Google Ads and Meta Ads campaigns designed to reduce customer acquisition costs.
Our focus is on improving efficiency, eliminating wasted spend, and turning ad budgets into measurable business results.
Google Ads Optimization
Structured, intent-based campaign architecture focused on lowering customer acquisition costs and eliminating wasted spend.
Meta Ads
Profit-driven campaign execution with controlled audience segmentation and conversion-focused optimization.
Microsoft Ads
High-intent demand capture in lower-competition environments to improve acquisition efficiency.
YouTube Ads
Structured video campaigns designed to support measurable growth and overall acquisition strategy.
Strategy & Setup
Account setup, onboarding, and a clear performance roadmap.
Tracking & Optimization
Conversion tracking, testing, and continuous performance improvements.
Landing Pages & Reporting
High-converting landing pages and clear performance insights.
Communication & Scaling
Direct communication, regular reviews, and structured scaling support.
ABOUT US
Where Better Strategy Leads to
Cheaper Conversions
Cheaper Conversions was founded by James Onyks and Dominika Onyks with the goal of building an agency that business owners can trust. We are focused on providing cost-efficient advertising and measurable results.
Most businesses don’t need massive ad budgets; they need lower costs, better efficiency, and predictable results.
That’s why we focus on building transparent, data-driven advertising systems that reduce waste and improve performance across channels.
Our mission is clear: to help businesses lower their CPA, optimize ad spend and increase profitability - turning advertising into a real investment, not a risk.
Frequently Asked Questions
What type of companies does Cheaper Conversion work with ?
We work with scaling businesses that already invest in paid media and want to improve efficiency, lower customer acquisition costs, and build a more structured, profitable account setup.
Is Cheaper Conversions a full-service marketing agency?
No. We specialize strictly in performance marketing with a focus on Google Ads and Meta Ads. We do not offer SEO, TikTok advertising, or broad branding services.
What makes Cheaper Conversions different from other PPC agencies?
We focus on fixing structural inefficiencies before scaling. Many agencies increase budgets to improve results. We rebuild tracking, intent segmentation, and account structure first to reduce waste and improve profitability.
Do you optimize for traffic or for profitability?
We optimize for customer acquisition cost and conversion quality. Traffic volume alone does not drive sustainable growth.
Do you also work with local service providers?
Yes, we do. We specialize in reducing CPAs for both national e-commerce brands and local service businesses through precision geographic targeting and localized ad strategies.
Why Cheaper Conversions Works
Conversion Optimization at Every Step
We don’t just run ads. We optimize the entire journey — from audiences to creatives to landing pages.
Data-Driven Decisions
We rely on real performance data to make smarter decisions, improve faster, and consistently reduce acquisition costs.
Maximum Results From Your Ad Spend
We eliminate waste, scale what works, and focus on measurable ROI — not vanity metrics.
About our team
We’re a senior-level team with a clear focus on performance and efficiency.
Each team member brings hands-on experience in strategy, paid advertising and operations — working closely together to deliver measurable results for our clients.
James Onyks
Founder & Head of Strategy
Leads the strategic direction of Cheaper Conversions with a focus on reducing customer acquisition costs through structured Google Ads and Meta Ads systems. Specializes in tracking integrity, intent-based account architecture, and scalable paid media frameworks.
Dominika Onyks
Head of PPC
Oversees campaign execution and optimization across Google Ads and Meta Ads accounts. Focused on bid efficiency, search term control, audience segmentation, and maintaining performance stability at scale.
Cedric Vogel
Account Manager
Supports client strategy and implementation, ensuring structured account management, clear reporting, and performance decisions aligned with profitability and long-term growth.
Leandra Goncalves
Marketing & Operations
Coordinates internal systems, workflow processes, and communication structures to ensure operational consistency and efficient execution across paid media accounts.
Our simple 3‒step process
How it works
01
Strategy Call
We review your goals, current setup, and growth potential to see if we’re a good fit.
02
Build & Optimize
We set up your campaigns, tracking, and structure — then continuously optimize for performance.
OUR CASE STUDIES
Local Landscaping Company
Industry: Local Services (USA)
THE CHALLENGE
A local landscaping company wanted to promote multiple services with a limited advertising budget, while increasing commercial jobs year-round. The goal was to generate more commercial snow plowing leads and residential landscaping inquiries without increasing wasted ad spend.
OUR APPROACH
We built service‒specific Google Search campaigns using high‒intent exact and phrase match keywords. By separating services and continuously optimizing based on performance data, we maximized relevance and cost efficiency.
144
residential leads generated
$68
Average CPA
+44%
CTR increase
–34%
CPA reduction
National Concrete Floor Company
Industry: B2B Industrial Services (Floor Cleaning)
THE CHALLENGE
National Concrete Floor Company operates in a niche B2B market with a highly specific ideal customer profile. The main challenge was to scale lead volume through Google Ads while maintaining performance and cost efficiency. In addition, the existing landing pages were not converting optimally, limiting overall results.
OUR APPROACH
We restructured and optimized Google Ads campaigns to better align with high-intent search queries and the client’s niche audience. By improving ad relevance, keyword targeting, and overall account structure, we increased efficiency while maintaining KPI stability. At the same time, we addressed conversion bottlenecks to improve lead quality and consistency.
425
qualified leads generated
$29
CPA
2.33% to 5.38%
CTR increase
$12.7k
total ad spend
Cold Plunge E-Commerce Brand
Industry: E-Commerce (Wellness / Cold Plunge)
THE CHALLENGE
The brand faced blocked Google Merchant Center access and faulty purchase tracking, which prevented scalable growth. At the same time, competitors were heavily using Google Shopping, while performance needed to be scaled through Search and Display placements.
OUR APPROACH
We fixed all tracking issues, stabilized the account structure, and optimized campaigns based on real performance data. Scaling was applied only to campaigns that met strict profitability thresholds.
$67k
in sales generated
12.4x
ROAS
154
purchases
$4.3k
total ad spend
Contact
Cheaper Conversions
Are you ready to optimize your ad spend and get more out of your campaigns?
Submit your request and book a free strategy call.
Message from the founder
“After years of working with businesses of all sizes, I realized that most founders don’t need complicated marketing setups. They need clarity, efficiency, and a system that turns ad spend into real results.”
James Onyks
Founder & Head of Strategy
Cheaper Conversions LTD is an independent digital advertising company and a subsidiary of Ohana A.B.C., LLC.
We specialize in performance-driven marketing strategies, campaign management, optimization, and reporting, with a strong focus on transparency, collaboration, and measurable results.
© 2026 Cheaper Conversions LTD. All rights reserved.
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